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• 25 oct 2017

  Seminário - Epistemologia e métodos

  Journal transition from subscription model to open access

  De Gruyter webinar

  Serial crisis, sky-rocketing subscription prices as well as more and more widespread and powerful OA mandates have pushed many publishers to rethink the finance of publishing the journals. Considering a switch calls out numerous challenges but it is a path more and more travelled – and importantly so an economically – sustainable and one with long-term benefits – not only for readers, but also for authors and the journal owners, too. In 2014 De Gruyter converted 14 journals to OA – this webinar looks at overarching strategies for journal transition from subs to OA – including current OA publishing landscape and single factors (like managing submissions, citations and funding) that play a role during the process.  Is it worth it? Who will foot the bill? What to expect? And how to bring the EAB on board? The introductory one-hour webinar is built around three sections to allow participants to work out the flipping strategy for their publication and to timely and reasonably plan  the change.

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• 06 jui 2017

  Corte

  Seminário - Geografia

  Marketing territorial : entre différenciation et mobilisation

  En partenariat avec la chaire « Attractivité et nouveau marketing territorial » de l’université de Marseille, l’équipe TerRA (Territoire, ressources et acteurs) de l’UMR CNRS LISA de l’université de Corte, propose un workshop multilogue où l’on discute des démarches de marketing territorial, par le prisme de deux objectifs plutôt difficiles à atteindre individuellement mais aussi délicats à combiner : la quête de différenciation d’une part, qui consiste en un positionnement soutenu par les outils et méthodes du marketing et la quête de mobilisation des parties prenantes d’autre part, qui réorganise les réseaux locaux et déploie des logiques plus ou moins mobilisatrices afin de constituer des leaderships territoriaux.

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