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Conference, symposium - History

Tele(visualising) health: TV, public health, its enthusiasts and its publics

Televisions began to appear in the homes of large numbers of the public in Europe and North America after World War II. This coincided with a period in which ideas about the public’s health, the problems that it faced and the solutions that could be offered, were changing. The threat posed by infectious diseases was receding, to be replaced by chronic conditions linked to lifestyle and individual behaviour. Public health professionals were enthusiastic about how this new technology. TV offered a way to reach large numbers of people with public health messages; it symbolised the post war optimism about new directions in public health. But it could also act as a contributory factor to those new public health problems.

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