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Écully
Conference, symposium - Sociology
Consumers and producers' perspectives
The eight edition of the International Research Symposium aims to share up-todate research on managing hunger and satiety both from the consumers and from the producer’s perspectives. This day will be devoted to address appetite and food intake mechanisms in relation to pleasure and health in a product context or a food service context. Normal and healthy eating will be discussed as well as some mentions of overeating and obesity or under eating and denutrition. A range of speakers from both academic and industrial sectors will share their knowledge and understanding of hunger and satiety and their relation to eating behaviors. The issue will thus be addressed on both physiological, psychological and social levels.
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Geneva
In recent years, celebrity news has spread throughout Western media, and particularly in media aimed at the general public. The aim of the Conference is to study and discuss the spreading of celebrity news across the media and to consider the various issues at stake. -
Le marketing au service de la performance publique ?
Marketing Strategies for Public Performance
Le secteur public a pour finalité de produire un impact sur son environnement. La performance publique se situe donc à l'interface de l'organisation publique et de son environnement et ne peut être mesurée ou gérée sur la seule base de ses ressources et activités internes. Justement, le marketing, entendu de manière extensive (Kotler, 1969), est en charge de gérer les relations d'une organisation avec l'ensemble de ses partenaires extérieurs. L'incorporation des dispositifs marketing dans les systèmes de mesure de la performance publique semble donc inéluctable, pour le meilleur et pour le pire. L'objectif de ce numéro spécial est de réunir des recherche empiriques focalisées sur les modalités et les effets de la mise en œuvre des démarches marketing dans le secteur public.
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