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Lisbon
International Seminar on Environment and Society
Current challenges and pathways to change
The Environment and Society Section of the Portuguese Association of Sociology, in collaboration with the Institute of Social Sciences of the University of Lisbon, and the PhD program in Climate Change and Sustainable Development Policies, organizes its first International Seminar, under the motto: Current Challenges and Pathways to Change.
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Nantes
A socially and geographically situated bricolage
Treating oneself is a controversial practice: scorned in the name of the health risks it runs, self-treatment may also be praised in the name of the independence it expresses. The messages of public health authorities are at the heart of the controversy, emphasizing risk one moment and their potential for patient responsibility the next. Such contradictory injunctions also affect the practices of care providers. The conference has chosen to allow comparisons and confrontations between these various disciplinary approaches as well as distinct research field sites (North/South, North/North, South/South). These practices and their determinants have to be more finely mapped and analyzed to put these analyses – by definition always partial, and theoretically, historically, and geographically situated – in perspective.
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Le marketing au service de la performance publique ?
Marketing Strategies for Public Performance
Le secteur public a pour finalité de produire un impact sur son environnement. La performance publique se situe donc à l'interface de l'organisation publique et de son environnement et ne peut être mesurée ou gérée sur la seule base de ses ressources et activités internes. Justement, le marketing, entendu de manière extensive (Kotler, 1969), est en charge de gérer les relations d'une organisation avec l'ensemble de ses partenaires extérieurs. L'incorporation des dispositifs marketing dans les systèmes de mesure de la performance publique semble donc inéluctable, pour le meilleur et pour le pire. L'objectif de ce numéro spécial est de réunir des recherche empiriques focalisées sur les modalités et les effets de la mise en œuvre des démarches marketing dans le secteur public.
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