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• 01 nov 2017

  Londres

  Chamada de trabalhos - Comunicação

  Broadcasting health and disease

  Bodies, markets and television, 1950s-1980s

  The three-day conference aims to investigate how television programmes in their multiplicity approached issues like medical progress and its limits, healthy behaviour or new forms of exercise by adapting them to TV formats and programming...The conference seeks to analyse how television and its evolving formats expressed and staged bodies, health and fitness from local, regional, national and international perspectives. How spectators were invited not only to be TV consuming audiences, but how shows and TV set-ups integrated and sometimes pretended to transform the viewer into a participant of the show. TV programmes spread the conviction that subjects had the ability to shape their own body.

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