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• 15 mai 2020

  Santiago do Chile

  Chamada de trabalhos - Américas

  New approaches to the history of soft power in the nineteenth and twentieth centuries

  The study of soft power in the modern period is unequal, with much attention understandably paid to the Cold War when culture offered a surrogate for damaged and blocked political dialogues. But practices that aimed at promoting a nation abroad were not invented after the Second World War, nor were they inexistent before then. Some historians have traced their origins back to the nineteenth century with the formation of nation states (in Europe) and the growth of ministries of foreign affairs.  In addition, the historiography has largely omitted soft power policies produced by and targeting so called “periphery countries”. Therefore, much remains to be written if we are to fully appreciate the history of soft power and its associated key concepts (public and cultural diplomacy, propaganda, publicity, promotion, oeuvres -in the French context, public relations) and the multiplicity of meanings with which these ideas and practices were endowed globally throughout the modern period.

   

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