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• 31 jan 2018

  Convocatoria de ponencias - Américas

  Creating the child audience: media and the invention of modern American childhood in the late XIXth and XIXth centuries

  "Transatlantica" special issue

  This Transatlantica issue sets out to examine how, in the process of creating new audiences for its products, child-centric media crafted a homogenizing vision of childhood especially compatible with media consumption. As a result, in the course of the late XIX^th and XX^th centuries, media has made itself the vehicle of adult norms and expectations about children’s tastes, behaviors and development – be it to pander to existing tastes and behaviors or shape them to ideal standards, some civic-minded (with emphasis on social adjustment, character building, or good citizenship), some commercial, and others both at once.

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