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• 31 jan 2020

  Quebec City

  Call for papers - Geography

  Tourism and international labels. Protection and commercialization

  UNESCO's labels (World Heritage, Biosphere Reserves, Creative Cities, Global Geoparks) have been created, amongst other reasons, to ensure the sustainable development of areas with special characteristics. Each label has specific objectives, be it conservation or protection, education, or networking of these areas. While these labels have not been designed to contribute to the commercialization of tourism, many destinations enjoy the prestige, reputation, and guarantee of quality or exceptionality associated with these labels to attract visitors, residents, and investors. Some site managers also use these labels to educate residents and visitors about their specific characteristics. The use of these international labels in a marketing context therefore poses a large number of challenges, both from practical and theoretical points of view.

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