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• 28 fév 2014

  Neuchâtel

  Chamada de trabalhos - História

  Global Luxury

  Organizational change and emerging markets in the luxury industry since the 1970s

  The objective of this conference is to bring a better understanding of the transformation of the luxury industry into a global business since the 1970s. This industry experienced in the last four decades a major mutation which the three main trends can be stressed as follows: shift from independent small businesses to multinational enterprises, globalization of brands, democratization of consumption. This conference will tackle topics and cases from various industries, countries and disciplines (business history, marketing, applied economics, etc.). In particular, the following issues are welcomed.

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