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Paris
The role of the scientific argument in communication strategies tackling sensitive issues
Le recours à la science apparaît comme une stratégie nouvelle de communication sensible. Il se réalise en communication d’acceptabilité, de risque (Motulsky, 2018) de crise, ainsi que sur les sujets à forts enjeux sociétaux. La communication corporate et d’influence, les relations publiques, sont particulièrement concernées. Le recours à la science comme argument communicationnel s’inscrit comme argument d’autorité (Latour, 2011) utilisant trois modalités ; le recours aux publications scientifiques comme outil de preuve de ses messages, l’association de scientifiques reconnus, même en dehors du champ disciplinaire concerné, la promotion de publications via des instituts créés dans un objectif de légitimation des points de vue, cette dernière hypothèse s’effectuant aux frontières des méthodes d’astroturfing.
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Paris
(Re)Making and regulating life and livelihoods across borders: transnational bioeconomy, law, and governance
Biotechnological industry, researchers, and governments have entered a new constellation, regime, and accelerated phase, called the Bioeconomy. This agenda - which exists in the form of policy, funding programs, white papers, etc. - reimagines how we live, how we live together with other kinds of life, and, directly, these other kinds of life at the molar and molecular level. In other words: All kinds of livelihoods in their social, economic, and ethical relations are put in motion. This agenda is, geopolitically, not restricted to Global North nor contained by any national or international jurisdiction and governance.
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