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Paris
Philosophy, History and Sociology of Artificial Intelligence
The purpose of this seminar is to position itself at the center of the scientific, epistemological, technological and societal transformations that the developments of artificial intelligence engage. The seminar we propose therefore aims to study AI in its technological / scientific duality, through its historical, philosophical, epistemological, ethical and sociological aspects. In order to understand the modern stakes of this discipline, we will consider it here as defined in its historicity, but also as a scientific tool, tool of knowledge and transformation of knowledge, of understanding, finally as a socio-cultural entity in interaction with its environment, whether it is human or non-human.
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Paris
The role of the scientific argument in communication strategies tackling sensitive issues
Le recours à la science apparaît comme une stratégie nouvelle de communication sensible. Il se réalise en communication d’acceptabilité, de risque (Motulsky, 2018) de crise, ainsi que sur les sujets à forts enjeux sociétaux. La communication corporate et d’influence, les relations publiques, sont particulièrement concernées. Le recours à la science comme argument communicationnel s’inscrit comme argument d’autorité (Latour, 2011) utilisant trois modalités ; le recours aux publications scientifiques comme outil de preuve de ses messages, l’association de scientifiques reconnus, même en dehors du champ disciplinaire concerné, la promotion de publications via des instituts créés dans un objectif de légitimation des points de vue, cette dernière hypothèse s’effectuant aux frontières des méthodes d’astroturfing.
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