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• 03 jui 2020	10 jui 2020	17 jui 2020
  24 jui 2020

  Seminar - Modern

  Influence practices in XXth and XXIst Centuries

  The field of influence activities is increasingly proliferating (advertising, propaganda, marketing, public relations, communication, soft power, social psychology, fake news, applied algorithmic, etc.). It is important to grasp not only their scope, but their extension, their dynamics, their practices, their logic, their techniques. Where and on whom do they work? What are their histories? Who are their practitioners? What are their pioneer fronts? Why is it important to consider them just as much each in their specificity, and together? What is the contribution of influence practices to the production of value (economic and political)? From the point of view of the present and from the one of long duration history, is not influence government (a form of governmentality) a major dimension of the deep neoliberal turn the world is experiencing nowadays?

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