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Florence
Building Audiences for the Book in an Age of Media Proliferation
By the book 3
"By the Book 3" brings together scholars from the field of publishing studies, alongside industry professionals, to examine key issues around the digital transformation of the book, as well as to discuss the developing field of publishing studies. If we examine global book production over the last 70 years, there is a clear discrepancy between the growth in population, the number of titles published, and the number of books sold and lent. This divergent trends in book production and consumption pose a set of pressing questions related to the publishing economy, marketing and skills.
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